When Star Wars is searched on the search engine, Google, thousands of websites appear that showcase multiple things that have something in common with the blockbuster films. This starts from a range of costume purchases to fan base pages that contain some theories of what is to be predicted in the next Star Wars movie. Also, to celebrate the release of Star Wars: the Force Awakens it was advertised on iTunes which would attract the younger generation that tend to use the Apple store more frequently compared to the older generation. This would enable the audience and fan base to grow wider and larger across different countries.
Facebook contains many Star Wars: the Force Awakens pages for the huge fan base that are interested in making memes and GIPHS that are inspired by the characters in the film. This is where fans that are hugely captivated with Star Wars are able to come together and interact with one another by having something in common such as the film itself. By using the Facebook platform it is a good marketing technique that will involve more than the people who made the Star Wars pages which is due to random people being able to share and like their different posts which will attract more and more audience members.
The Star Wars twitter page contains a huge set of followers that like and retweet each tweet that is published and posted by this page every hour. This enables the audience to follow the updates daily and kept up to date on the latest gossip and news about this particular film. By doing this it's a great way of appealing to the younger generation due to everyone using social networking platforms to communicate and interact with each other. This way by using a well known media software every member of the audience and fan base are able to stay interested in this blockbuster movie and keep updated about the following Star Wars movies that are upcoming in the following years.
Trailers
Before the initial release of the official trailer for Star Wars: the Force Awakens the teaser trailer was released on 28th November 2014, this was just over a year before the film was published in cinemas. This was done in order to achieve high anticipation for the Star Wars fan base and the other members of society, it also gave people their first look of the movie and prepared them for what was to come in the following year. This teaser trailer received over 77 million views on YouTube portraying the fame and popularity this film has.
The official trailer for Star Wars: the Force Awakens was released on the 19th October 2015 and received over 95 million views on YouTube. This was released over a month before the films publication in the cinemas, this is done to again build up the anticipation and make the fan base aware of the movie being released in the near future. By producing and making a trailer for a film it encourages more members of the public to watch the movie due to understanding more about the storyline which is something that cannot be portrayed through a billboard poster.
Posters
Multiple posters were published during the post-production stage of the film Star Wars: the Force Awakens. Before the initial release of the official poster (the first one) teaser posters were released to hype up the already high anticipation for the fan base and to give out hints and first looks of the film. For example, the posters with one character on give the audience and fan base clues about the main characters and their roles in the movie. The main poster is released to present more information so members of the audience can witness the film in the cinemas e.g. viewing date, cast, film companies etc.
Chat shows and other TV interviews
In order to advertise and market the film Star Wars: the Force Awakens members of the cast attend different chat shows or interviews to talk about their upcoming movie. Due to the high fan base and popularity the cast members of Star Wars attend shows that have a high number of viewers and a wide range audience. To do this the cast: Daisy Ridley, John Boyega, Adam Driver, Oscar Isaac and many others attended interviews on shows such as Ellen, Jimmy Kimmel, The Graham Norton Show etc. These shows have high viewing rates and are popular in different countries this means that a wide range of people will witness these interviews and recognise the Star Wars film.
Product tie-ins
The film Star Wars: the Force Awakens is targeted at a wide range of people despite their age or gender. In order to appeal to different audiences the films marketing took over every object, food and company. Due to the large fan base of this movie the advertisement covered a large range of things to represent the high anticipation of this film that audience members have waited for. Star Wars inspired make-up was made by Cover girl to appeal to the female side of the audience and to celebrate the publishment of this film in the cinemas. BB-8 covered cereal was sold in supermarkets to target young children while also advertising the movie, this also brought more excitement for young children due to the knowledge of the upcoming film.
Toys
A wide range of toys were released for the advertisement of the upcoming film Star Wars: the Force Awakens which was intended for the young children who are part of the audience and large fan base. Action figures were produced for the enjoyment of children playing and feeling apart of the storyline and feeling like one of the characters. The main female character: Rey was also part of the action figures which would attract the female audience including young girls who are normally appealed by toy dolls. Star Wars inspired Lego was also published which would help marketise the film due to Lego having a wide range of customers.
No comments:
Post a Comment